Trade show banner and signs are the very first thing visitors see in a trade show, you might call them the face of any trade show booth. To catch the eyes of potnetial client, the designation and printings of your banner becomes grave important.
Banner is the part that usually made of a cloth or drape, it is threaded on a cross pipe, occasionally it is hooked up on other devices. Banner matters in that people in trade show have a low "duration of attention". Imagine hundreds, or even thousands of trade show competitors are in the place, any visitor, unless they are really interested in you, wouldn't spend too much time on one booth, less would they listen to you promoting your product. Therefore, you have to create a sign, a banner that catches their eye. A perfectly designed trade show banner only took seconds to let people notice you.
With that in mind, we can draw a conclusion: Do not put too many words on your sign. You sign should be as simple as possible, it should be designed to take people as less time as possible to read but still be amazed. Therefore, trade show graphic design becomes a thing. How to draw a banner, a poster, a graphic that catches people's eyes in seconds?
Many brilliant minds have been using a small trick, they customize their shape of the banner similar to their logo. For example, they have a shield shaped logo, we believe that many companies use that kind of logo design, we can put up a shield shaped banner. Then there's color: statistics show that brighter color gives out a vibre of happiness, which means if you work in the recreation industry, you might want to use bright color as your banner main theme. But if you are trying to tell people" I'm serious, I'm capable, I'm make things done." Then darker color, or simple black would be a fine choice.
